Jimmy Nicholson - CSCS, RKC, TPI F2

In 2015, I attended the University of La Verne located in Southern California where I earned a Bachelor's of Science in Human & Health Performance, followed by a Master's of Science in Leadership & Management. During my enrollment, I was an athlete and coach of the ULV men's golf program as well as a strength & conditioning coach who served all of ULV's athletic programs:

Golf . Football . Soccer . Hockey . Volleyball . Track & Field . Swim & Dive . Water Polo .

Baseball . Softball . Basketball . Cross Country

Credentials & Qualifications:

NSCA Certified Strength & Conditioning Coach

Russian Kettlebell Certified Instructor

2019 SCIAC Coaching Staff of the Year

Titleist Performance Institute, Fitness Level 2

NASM Certified Personal Trainer

NASM Golf Fitness Specialist

During my graduate assistantship as a sport and strength & conditioning coach, I was fortunate to learn about the mental aspects of well-being and performance. I'm not just talking about "mental toughness" or other overused cliches, but rather, the truest sense of interior development; a missing link that has been lost for several decades. A once foreign idea became very valuable to my exponential growth as a young individual. I soon realized that personal development is THE missing link in the majority of athletic programs, higher education, and Western society. A lack of interior development is a large reason why we are experiencing several global issues.

A problem? Perhaps, but I see this as a great opportunity for personal and collective growth.

Based on my academic background in leadership & management, kinesiology, strength & conditioning, and business operations, as well as my informal education as a former multi-sport competitive athlete and growing interest in philosophy and integral human psychology, I attempted to put everything I knew on to the table and undergo a process of re-assessment and interpretation. When I considered the varying degrees of value within my experience and knowledge, I then attempted to take the best of both worlds and determined 9 performance pillars that are foundational to the well-being and performance of all humans, regardless of age, race, sex, gender or athletic ability.

The fitness industry, among many others, are currently imploding from the inside out at an exponential rate. The majority of people believe that 

Coach & Student

I consider myself to be a team player who flows between coach and student.


As a coach, my philosophy is based on providing valuable education using clear and effective communication. Your training program is built upon a foundation of simple universal principles of performance that are tailored towards your individual goals.


As a student, my intention is to engage with you in co-creating a mutually beneficial relationship so that I can better understand how I can be of service to you in accomplishing your goals. If I am not learning from you, I am not doing my job.

We train and transcend together.

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Yes, Coach!

After 8 years of living and studying abroad, I find myself in my hometown surrounded by a large family of loved ones. I have recently realized how truly fortunate I am to be able to come home and reconnect with you; there's no other place I'd rather be. My intentions moving forward are to serve you all as you have done for me in the past and present. How can I be of service to you?

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J4 Golf Performance

Est. 1995

Of all sports, golf is one of the most valuable because it has the potential to change someones perspective on life. It also requires one to take extreme ownership of all thoughts, actions and behaviors.

In 24 years of golf, I have experienced the best and the worst moments. From 'getting in the zone' and winning multiple golf tournaments to breaking clubs and wanting to quit; good or bad, every experience had some valuable lesson within it.

In 2011, I was granted with an opportunity to move to Arizona and pursue a career as a golf instructor and aspiring professional golfer. It was the beginning of a long-term commitment to a grueling process of eat, sleep, study, workout, golf and repeat, with some sporadic moments of a social life. 2 years later, I was in a car accident which caused disc bulging in my neck and chronic back pain. However, I didn't stop. I couldn't.

I modified my goals, began a lengthy mental and physical rehabilitation process, and busted my ace to one day play collegiate golf. 1.5 years later, I accomplished my goal and moved to La Verne, CA to become a Leopard of the men's golf program.

My 2 year college golf career wasn't necessarily successful in the eyes of most people. I earned a spot in the line up merely 3 times for many reasons, but my greatest contribution to the team was one I didn't anticipate.

1 month prior to my Junior year, I was informed that I was ineligible to compete. I was devastated, but extremely grateful when Eric Riehle, the head golf coach, granted me an opportunity to remain a part of the team as a coach.

What I quickly learned is that Eric was not a typical coach. He is a special human being that teaches so much more than golf. My current perspective towards golf and life is an aspiring integral vision. 

They say golf is 90% mental and 10% physical. I believe this to be partially true, because everyone has their own unique learning process.

Contact Me

Jimmy Nicholson

Facebook - @J4Performance

Instagram - @j4_performance

780.864.7641

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Jimmy Nicholson

(780) 864-7641

Ross Room - Centennial Hall

4812 44 Avenue Spirit River, AB

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