WHAT MAKES J4 PERFORMANCE UNIQUE?
Raising the Standard in
Health & Fitness
At J4 Performance we require our coaches to go through a university-quality staff development program, which helps new coaches gain extensive hands-on experience while learning from top professionals in the field of strength & conditioning, physical therapy, and life sciences. You can invest in your health with confidence knowing our staff is both educated & qualified.
Only S&C Coach in Northern Alberta
Jimmy Nicholson is the only NSCA Strength & Conditioning Coach in the area, possessing specialized knowledge and hands-on experience working with 1200+ student-athletes, including nationally ranked and professional athletes. All J4 Performance coaches are required to earn certification through the NSCA.
1 of 5 in Canada
Jimmy Nicholson is also just 1 of 5 Russian Kettlebell Certified instructors in all of Canada. The RKC system is recognized as one of the world leaders in fitness education and producing some of the worlds best coaches. Only proficient coaches and students of strength are RKC certified. J4 Performance coaches are trained to prepare for their opportunity to represent their RKC badge as part of their personal and professional development.
My Why
I want to be a difference maker for others. At just 20 years old, I was living with chronic pain. I sought out treatment from multiple physiotherapists, chiropractors, massage therapists, acupuncturists, and so on, but nothing seemed to help long-term. I lost hope until I met a fitness professional who went above and beyond to help me.
Training with him helped me experience what it was like to live without pain--a pivotal point in my life that I never thought I would experience again after several years of struggle. Learning from him inspired me to change my career and pursue a passion in health & fitness. It was a long winding road through studying physical therapy, sports injuries, and eventually, strength & conditioning. I am a student and teacher of strength and I couldn't be happier to pursue this lifelong journey.
"You can be anything that you want, but you must be strong first" - Pavel Tsatsouline
Max Sekulic
Professional Golfer
Jimmy's enthusiasm and dedication makes working with him very rewarding. He has helped me better understand my abilities and fine tune my body to compete at the highest level. Jimmy has the knowledge and skills of a NCAA Division I strength & conditioning coach.
Rhonda Yurchyshyn
Bad Ass Mom
Jimmy has an amazing way of letting you experience what is good for your body is also good for your soul. I joined this program as a social outing with friends and it has become something that I get to do for enjoyment. Thank you for introducing me to your awesome program!
Hailey Shura
U13 Spirit River Rangers, Captain
I have noticed huge improvements in my overall speed, strength & endurance in a short amount of time. I recommend student-athletes join our U18 team because Jimmy helps us commit to ourselves and make each other better while having lots of fun in the process.
